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RESUME

about me

I’m a social media manager, content producer, and strategist with experience in multiple industries. Originally from Los Angeles, I've been working in a digital media capacity for the past eight+ years.

WORK EXPERIENCE

SOCIAL MEDIA  MANAGER

BBC: BritBox

Apr '21 - 

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  • Content planning and scheduling, coordinating with the marketing team

  • Content strategizing and execution based on a company-directed social strategy

  • Orchestrated the creation and launch strategy for multiple new global market pages

  • Planned multi-faceted digital marketing campaign for Why Didn’t They Ask Evans

  • In my first year, numbers increased across BritBox brand platforms:

    • Facebook US 31% growth (620K to 814K) | Facebook Canada, 33% (81K to 108K)

    • Instagram 18% growth (47K to 56K)

    • Twitter 29% growth (1.7M to 2.2M)

    • YouTube 38% growth (143K to 197K)

SOCIAL MEDIA MANAGER

Color Of Change

Dec ‘20 - Apr '21

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  • Worked with advocacy teams and internal stakeholders on social campaign strategy

  • Ideated and produced two Instagram video series for Black History Month

  • Managed the set up for online events, livestreams, and speaker series. 

SOCIAL MEDIA & CONTENT STRATEGY MANAGER

Paley Center for Media

Dec ‘19 - Dec '20

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  • Creating multiple comprehensive metrics reports for senior staff on a weekly basis

  • Collaborating with the creative department and managing interns to create a content calendar within senior staff's parameters

  • During my time:

    • YouTube 27% subscriber growth from 124K to 155K, views up 10M year over year.
    • Facebook average engagement rate up 2% year over year
    • Facebook video views up 272% year-over year from 161K to 599K​

SOCIAL MEDIA MANAGER

A+E Networks: HISTORY

Jun ’17 – Oct ‘19

  • I grew follower numbers across History brand social platforms:

    • Facebook 4% growth from 42.3M to 44M

    • Twitter 29% growth from 1.7M to 2.2M

    • Instagram 150% growth from 2M to 5M

  • Created & executed social strategy for programs, historic anniversaries, and events. 

  • Pitched stories to the digital editorial team based on top search and social topics.

  • Reported analytics weekly, monitored social platforms for breaking news and trends. 

SOCIAL MEDIA MANAGER

Museum of the City of New York

Sep ‘15 – Jun ‘17

  • Executed and directed social and email content strategy for exhibitions and events.

  • In my first year, I increased following  by: 

    • Facebook 53% growth from 34K to 51.9K 

    • Twitter 16% growth from 26K to 30.2K 

    • Instagram 256% growth from 7.5K to 26.7K 

    • Tumblr 3,820% growth from 500 to 19.6K 

  • Coordinated with outside marketing agencies on multiple museum projects

ADDITIONAL

EXPERIENCE

Oxjam Regional Support Executive | Oxfam Great Britain | 2014

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Social Media Intern |   Artists for Peace and Justice | 2011-2012 

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Office Manager (Community Manager) | Burn 60 | 2011-2012

EDUCATION

MA Global Ethics   |  Kings College London   |   2014​

BA Theater & US History   |   Northwestern University   |   2011

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Special Skills

Programs: Microsoft Office Suite (Word, Excel, Ppt), iWork, Adobe Creative Suite (Photoshop, Premiere, InDesign), Google Apps (Docs, Sheets, Drive)

 

Social: Sprinklr, Hootsuite, Spredfast, Meltwater, Buffer, Onlypult, Native analytics

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Web: CMS (Drupal, WordPress, Tempest), Web production, Google analytics and SEO tools, basic HTML, Parse.ly, Naytev A/B testing  

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Additional Languages: French (Working Proficiency)

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